When I was just 11 years old, I had received my first brand label item. It was a pair of Adidas sports shoes a.k.a. takkies. In my second year of tertiary education I learnt that we as individuals are all brands and we continuously have to build our own brand. We were assigned to complete an assignment where we had to state our favourite brand and motivate reasons as to why this was our favourite brand. Mine of course was Adidas and still is. Without realising, I feel as though I have always been living the Adidas brand. Sound crazy? Let me explain what I mean.
Ever since I was a child, the only brand I have ever really taken a liking towards was Adidas. I simply loved the style, feeling and look of the brand and the way it made me feel. I felt as though this was the only brand that had appealed to me, because it’s as though the brand was made especially for me. Has anyone ever felt that way about something? My likes, my interests, my character, my personality, my style, there is no other brand that can express this better for me, than Adidas.
My favourite category in Adidas is the Adidas Originals brand. The slogan is ‘celebrate originality’. Everything I do in my life I do with truth and honesty and I have a great respect for anything old and authentic. I live every day of my life by celebrating originality.
The slogan for Adidas is “Impossible is nothing.” This appeals to me very strongly as it is one of my firm beliefs. I believe I can do anything I want to do and I can achieve anything I want to achieve. As arrogant as this belief may sound, it actually does achieve a lot for me.
Adidas is not just a brand to me. It’s not just a cool item of clothing, which will make me look cool amongst my friends and peers. It’s not about anything materialistic or tangible to me (Lord knows I can’t afford most items of their clothing anywayJ). I don’t even need to have any or many of their items. The Adidas brand to me is a way of life.
I can’t really explain in words what this brand means to me or how I interpret this brand. Maybe this video will help with my interpretation of the Adidas brand.
The Adidas brand really suits you :)Very very nice post to read
ReplyDeleteThis post was well written! I agree with Alexa, the brand does suit you and you represent well.
ReplyDeleteYou conveyed your passion for the brand.
ReplyDelete